Welcome Novamex

Established in 1987, Novamex is the lead manufacturer of food, drinks and Authentic Mexican brands in the United States. Besides having exclusive rights to the distribution of Jarritos, Sidral Mundet, Sangria Senorial, Ibarra Chocolate, D’Gari Desserts, Camaronazo, Tepachito, Cielito Seasonings and Granvita.

Novamex is head quartered in El Paso TX vision is to market and distribute category-leading Latino, natural and organic brands to the United States and the rest of the world. Their industry-leading knowledge of the Mexican and American consumer, along with a philosophy of investing in brands through long-term, fully integrated marketing strategies have driven their success and helped bring the Hispanic and natural products culture to the world.

Founded in 1986, Novamex was the brainchild of two entrepreneurial families, the Hills of Mexico City and the Fernandez of Chihuahua. Together they combined their knowledge of bottling, distribution, and creative soda development in a singular vision: to export authentic Hispanic products to the United States. Novamex is one of the top Hispanic product exporters in the United States. Starting with only two products, the company has grown to over 160 SKUs of category-leading drinks and food products. Jarritos saw light in 1950 and has become the first national soft drink brand in Mexico as well as a leading brand in the Mexican soft drink category in the United States. The word Jarrito comes from the word “Jug in Spanish and is accredited to the Mexican tradition of drink water and other beverages in clay jugs. Jarritos are more carbonated than the traditional soft drinks sold in the U.S. and are made with natural fruit flavors all the family will love.