Pacifico

Mexico City, Mexico

Website: http://www.discoverpacifico.com/

Fast Forward to the early 1970s. A group of California surfer ventured south in their van to explore the breaks along the coast. Eventually they found themselves in Baja, where they also discovered hidden surf spots, friendly cantinas, and a beloved local beer called Pacifico. Excited by their find, the story goes, the wandering surfer loaded up a few cases of the golden rich lager into their van and returned north, becoming the first importers of Pacifico. Back in Southern California, the Baja-born cerveza gained a passionate following among surfers who journeyed south for the breaks, and returned with a bee well worth the trip.Today, our journey from tiny cantinas in Baja, to SoCal in the back of surf vans, to places off the beaten path has made Pacifico a symbol of discovery and the perfect way to celebrate it. Now, it’s your turn. Go explore, because where the map ends is where adventure begins.