Signal Hill Canadian Whisky

St. John’s Newfoundland

Website: https://www.signalhillwhisky.com/

Signal Hill holds a place in our collective histories, from Cape Town to Kowloon, California to Newfoundland. It is where ships were given safe passage into harbours. It is where fires were lit to signal between villages. It is where the world’s first transatlantic wireless signal was received in Morse Code, and the place of the first non-stop transatlantic flight carrying airmail. It is these historical embodiments of connection and communication that inspire the makings of our whisky. Where’s your Signal Hill? Situated on the highest peak adjacent to one of North America’s earliest used harbours, Signal Hill was a natural location to establish a lookout, with roots in history dating as far back as the 17th century. It is this fort that bears the stories of histories past; a location of innovation and a place of connection. Bottled in St. John’s within sight of Signal Hill (weather permitting, of course), it is our whisky that maintains these connections now and tomorrow.

Where we are bottled represents a collection of great historical moments that represent a spirit of connection. On December 12th, 1901, Signal Hill received the first reported transatlantic wireless transmission by Guglielmo Marconi. He set up his receiving apparatus in an abandoned hospital situated on the cliff facing Europe at the top of Signal Hill, in hopes to receive a signal from his Poldhu Wireless Station in Cornwall, UK. Listening through his telephone headset, Marconi heard a series of three “bips” – Morse Code for the letter S. It was here that history was made, proof that communication over great distances was possible.

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