Since day one, BrewDog defining purpose as a business is to make other people as passionate about great craft beer as they are. Every single item within this blueprint is a testament to that focus, and proves our unrelenting ambition to get more people drinking craft beer, and to engineer a whole new type of business model. From Europe’s first refrigerated warehouse for beer, to bringing back cask, to handing more decisions over to our 90,000-strong community of Equity Punks, to opening our brewery to the UK’s independent craft beer scene for a day – this bible for beery enlightenment will steer BrewDog on the straight and narrow for the next 12 months at least. BrewDog was born with the aim to revolutionise the beer industry and completely redefine British beer-drinking culture. A decade of dog, 1000 employees, and two breweries later, BrewDog is the fastest growing Food & Drinks company in the UK, one of the Times Top 100 Best Employers, and breaking into international markets like a shark on steroids. One thing, however, has always stayed the same. Nailed to the wall, written in blood, BrewDog’s mission is to make other people as passionate about great craft beer they we are.