Alta Palla

San Francisco, CA

Website: http://www.altapalla.com

In 2004, Hiball Founder Todd Berardi was working in investment banking in San Francisco. Around this time, many young professionals were drinking Red Bull on a daily basis. He liked the energy that it gave him, but not the artificial taste, or the crash that occurred shortly after consumption. He imagined a healthier option: why not a sparkling water with energy? He was convinced there had to be a better way, and set on his path to find a formula partner, glass and packaging suppliers and called on a graphic designer friend, Alyssa Warnock, to design the logo and packaging. This led to the launch of Hiball Energy in late 2005. Alyssa and Todd have worked together on Hiball from day one, and continue to do so to date (and are now married).

Shortly after Todd launched Hiball, he met Dan Craytor at a ski movie premiere in San Francisco, and hired him to be the Director of Sales. Dan joined Todd in the daily mission of loading up their cars with cases of Hiball and selling throughout San Francisco. One by one, the store shelves in the Bay Area began to make room for their short glass bottles. Safeway launched the sparkling water line in 2006 and then Whole Foods Market took the line nationwide in October of 2007. Over the past few years, Hiball has hired a team of sales, marketing, and operations employees.

While the journey has taken many turns, our mission has remained the same. We continue to aspire to reach an expanding audience of people who feel the same way we do about quality ingredients. Hiball’s line of sparkling energy waters continue to drive the company forward. As the #1 natural / organic energy drink brand in the USA, Hiball has evolved to include an array of products: Organic Energy Drinks and Alta Palla (Italian for “Hiball”) a line of refreshing Organic Sparkling Juices and Sparkling Waters, without any energy.

Category:

Description

Other Flavors:

  • Available in Sparkling Juice Flavors
  • Available in Sparkling Water Flavors

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