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Welcome Waterbird Spirits

10.03

Wet Your Beak with the REAL thing! Waterbird was born in Charlottesville, Virginia in 2019. 100% family owned and operated, Waterbird makes canned cocktails with real, premium distilled spirits. After successfully lobbying to change the legislation in Virginia, Waterbird launched distribution in Virginia in September, 2019. After subsequently launching Georgia and Tennessee, Waterbird is now growing nationwide!

Welcome G Fuel Energy

03.31

Introducing G Fuel Energy. In 2012, G Fuel had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors – Blue Ice, Fruit Punch and Lemon Lime – Quickly evolved into something much more…A movement. A culture. A Community. Over the course of the last decade, we have become The Official […]

Welcome NÜTRL Vodka

02.02

Introducing NÜTRL Vodka. A refreshingly simple, tasty and uncomplicated. NÜTRL is gluten free with natural flavors, no added sugar and just 100 calories. Serve chilled. With a passion for quality and artisanal spirits, Goodridge&Williams craft distillery opened it’s doors in 2013 in Delta, BC. Home of Sid, and other signature handcrafted spirits, come taste and purchase our wide selection of […]

Welcome New Realm Brewing

11.02

New Realm is an American craft brewery and distillery started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele. The Company has a flagship brewery and restaurant in Atlanta, GA, a production brewery and restaurant in Virginia Beach, VA, a dedicated distillery and restaurant in Savannah, GA, and a brewery and restaurant in Charleston, SC. New Realm’s core […]

Welcome Black Rifle Coffee Company

09.02

Black Rifle Coffee Company is a veteran-owned coffee company serving premium coffee to people who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. With every purchase you make, we give back. Our team of over […]

Welcome Canteen & Cantina Spirits

08.23

CANTEEN has a familiar, confidence-inspiring feel, for sure-handed enjoyment on the go – in the city, or deep in the backcountry. CANTEEN is the provision of choice for the new explorer. It’s packable/portable refreshment that doesn’t shirk on flavor. And it’s crafted with real vodka, which means zero sugar and no carbs, for better enjoyment, and reliable re-supply for the […]

Welcome Cutwater Spirits

04.08

Welcome Cutwater Spirits as the first spirits brand to be sold by Better Brands! At Cutwater, they’re explorers, charting the course with adventure in mind. They meticulously distill award-winning portfolio of spirits including whiskeys, vodka, gin, rums, tequilas and liqueurs and incorporate them into a canned lineup. Armed with some heavy experience and boundless determination, we invite all who share […]

Welcome BioSteel

01.29

In the beginning, BioSteel realized that top performing athletes were consuming products littered with fillers, artificial sweeteners and flavors, mystery ingredients, and stimulants like sugar and caffeine prior to and during games and practices, we became dedicated to developing a new standard of quality for sports nutrition. Our original Pink Drink, which featured a straightforward, simple list of clean ingredients […]

Welcome Alani Nu

01.25

The bottom line is that our entire mission is to help you succeed. Whether you want to hit your last rep, hold your next handstand, or balance your hormones, we want to be beside you. That’s why we’ve worked so hard to create a company you can communicate with and to produce wellness and fitness products you can trust. In […]

Welcome 3D Energy

01.14

3D’s Co Founder Christian Guzman is the definition of persistence. Looking back, all his goals have turned into milestones accomplished. So when he set out to create one of the top energy drinks in the world, what did you think would happen? It’s said that the easiest way to accomplish a seemingly insurmountable task is to break it down into […]

Welcome BrewDog

10.26

Welcome BrewDog n July 2010, a small brewery in the Scottish fishing port of Fraserburgh produced what was, at the time, the world’s strongest beer. Named after the Francis Fukuyama book that declared liberal capitalist democracy the peak of human political evolution, The End of History was, according to its makers, in a sense, the end of beer. At 55% […]

Welcome Novamex

10.06

Established in 1987, Novamex is the lead manufacturer of food, drinks and Authentic Mexican brands in the United States. Besides having exclusive rights to the distribution of Jarritos, Sidral Mundet, Sangria Senorial, Ibarra Chocolate, D’Gari Desserts, Camaronazo, Tepachito, Cielito Seasonings and Granvita. Novamex is head quartered in El Paso TX vision is to market and distribute category-leading Latino, natural and […]

October Employee Spotlight

10.01

Nickolas Golich Nickolas Golich started with BBI on November 22nd, 2019. Nick has transitioned into his role extremely well upon joining the team. He is an early riser who consistently starts his day two hours earlier than scheduled, showing up to work at 4 AM to get the job done!!! He is friendly and courteous to his accounts while working […]

September Employee Spotlight

09.01

Coleton Brown Meet Coleton Brown! He has been working for Better Brands since June 24th, 2015. Coleton holds the position as Shelf Space Manager. Coleton is a hard working team player that is always out in the market making sure all our products are displayed properly on shelves for the consumers! We asked him a few questions to help you […]

August Employee Spotlight

08.04

Jerome Livingston Jerome Livingston started with BBI on August 22nd 2019. In his short time here with us, he has exhibited one of the best attitudes we have ever encountered. Positive and respectful to everyone he encounters, while also being humble and appreciative of his opportunities. A true team player that is always willing to help cover a bulk route, […]

July Employee Spotlight

07.01

Sam Siebert Meet Sam Siebert! He has been working for Better Brands since October 1st, 2010. Sam started as a Truck Helper, Merchandiser, Swing man, Driver, Salesman, Team Leader and now holds the position of Independent Key Account Manager. Sam is a hard working team player that is always up for helping fellow teammates. We asked him a few questions […]

June Employee Spotlight

06.17

Chris Long Meet Chris Long! He has been working for Better Brands since July 8th, 1999. Chris started as a Sales Relief, Driver, Driver Sales, Asst Mgr., Set Coordinator, Sales Execution Manager and now holds the position of Sr. Manager of Revenue & Sales Execution. Chris is our numbers man and without him we wouldn’t be able to provide beer […]

Better Brands, Inc. employees earn Cicerone Beer Server certifications

04.23

Better Brands announces that 126 employees from their Delivery, Warehouse, Sales and Administration teams have successfully earned their Cicerone Level 1 Beer Server Certification. This is the industry standard for entry level beer knowledge and is qualified by rigorous testing at the completion of several hours of training. Together with their partners at Boston Beer, Better Brands dedicated the time […]

April Employee Spotlight

04.01

Guy Clayworth Meet Guy Clayworth! He has been working for Better Brands since September, 25th, 2006. Guy started his journey here as a Bulk Driver and worked his way up to Assistant Team Leader and now holds the position of Assistant Large Format Sales Manager. Guy is a very reliable leader and is always there helping his Large Format Sales […]

Open For Takeout: Powered By Bud Light

03.26

Now, more than ever, we need to serve those who serve us. It’s time to support every employee across America whose job depends on the success and survival of the bar and restaurants. So every bar and restaurant across the country can now join the list to tell their loyal customers and the world that together, we are open for […]

Anheuser-Busch is making hand sanitizer to help during the coronavirus crisis

03.24

This really is Beyond Beer. Brewing giant Anheuser-Busch is making hand sanitizer to help during the coronavirus crisis — while a series of hip New York firms also producing artisanal bottles of the potentially life-saving product. The world’s biggest brewery company best known for lagers like Budweiser — as well as its Beyond Beer line of hard seltzers and canned […]

Draught Quality Recommendations During Extended Bar/Restaurant Shutdown

03.20

In the event you are unable to serve draught beer for an extended period, it is important to take some steps to make sure your system stays healthy and you are not faced with an unexpected expense or quality concerns when starting it back up. If beer is left stagnant in draught lines for too long, the system will be […]

March Employee Spotlight

03.02

Alex Ayala Meet Alex Ayala! He has been working for Better Brands since April 10th, 2017. Alex started his journey here as a Draft Tech and worked his way up to Senior Draft Tech and now holds the position of Team Leader of Special Events. Alex is a very hard working and dedicated leader who is ready to help anyone […]

February Employee Spotlight

02.06

Heather Steger Meet Heather Steger! She has been working for Better Brands since April 29th, 2016. Heather has worked as Capital Accounts Manager and On Premise Sales Rep and worked her way up to Senior Sales Rep. Heather is a very open person and is willing to help her team out when possible, always leading her team on a successful path. […]

New wine products coming this February

02.04

Over the last 2 years Better Brands’ dynamic portfolio has experienced exponential growth with wine products. Better Brands is very excited to share with everyone some new wine brands that will be coming on board in February. Check out the new products that will be available in our marking in the upcoming weeks! Porch Pounder 375ML canned wine – Brought […]

Welcome Bell’s Inspired Brewing!

01.29

Welcome to the Better Brands family Bell’s Inspired Brewing! While brewing with a 15-gallon soup pot, Larry Bell sold his first commercial beer in 1985. The first brewed amber ale was called Great Lakes Amber. One year later Beer production reaches 135 barrels (1 barrel = 31 gallons): originally self-distributed, Larry and a staff of 9 bottle and deliver everything […]

Welcome Steel Hands Brewing

01.21

Welcome to the Better Brands family Steel Hands Brewing! Hand Forged We’re on a mission to enhance our community, foster creativity, and above all to produce the highest quality beer, customer service and taproom experience. Quality Dedicated to serving the highest quality beer with exceptional consistency. Quality is the cornerstone of our operation, and it’s a part of our every […]

Welcome Allagash Brewing

01.15

Welcome to the Better Brands family Allagash Brewing! The tale of Allagash brewing started in 1995, Rob Tod opened a brewery. The year prior, he worked at Otter Creek Brewery—doing everything from washing kegs, to cleaning tanks, to brewing beer. Rob rented a spot in the corner of a warehouse in an industrial park and called it Allagash Brewing Company. […]

Welcome Victory Brewing

01.15

Welcome to the Better Brands family Victory Brewing! The story of Victory Brewing Company starts on a school bus in 1973 when fifth-graders Ron Barchet and Bill Covaleski stepped aboard, on their way to a new school. The two became fast friends and remained so, even as they grew up and went to college on opposite coasts. Just months out […]

January Employee Spotlight

01.07

Doug Knight Meet Doug Knight! He has been working for Better Brands since January 6th, 2000. Doug started at Better Brands as a Driver and then transferred to Sales where he worked his way up from a Sales Rep and Team Leader. Now, Doug currently holds the position of Channel Manager for Small Format stores- the man responsible for managing […]

A new partnership with the South Carolina Human Trafficking Task Force

12.18

South Carolina Attorney General Alan Wilson announced a new partnership with the South Carolina Human Trafficking Task Force and the South Carolina Beer Wholesalers Association on Friday morning. Beer distributors in South Carolina employ more than 2,000 employees and now they’re joining the fight against human trafficking “You see the magnitude of this problem in South Carolina and across the […]

December Employee Spotlight

12.04

Dargan Foxworth Meet Dargan Foxworth! He has been working for Better Brands since May 11, 2015. Dargan started off as an On Premise Sales Rep and worked his way up to On Premise Sales Team Leader. Dargan loves working alongside his team and helping them succeed. We asked him a few questions to help you guys get to know him […]

November Employee Spotlight

11.04

Mike Shank Meet Mike Shank! He has been working for Better Brands since April 14th, 2011. Mike holds the position of Vice President of Craft Brands, the man responsible for bringing in a vast variety of craft beers to our market. Mike is an avid lover of different types of beer and is always trying to make sure he shares […]

October Employee Spotlight

10.09

Ashley Faulk Meet Ashley Faulk! She has been working for Better Brands since March 7th, 1996. Ashley holds the position of inside sales representative, the infamous voice behind the telephone sales call. Ashley is kind spirit that is always putting other people before her. She is always willing to help a fellow employee in need. We asked her a few […]

September Employee Spotlight

09.02

Chad Lilly Meet Chad Lilly! He has been working for Better Brands since September 7th, 2009. Chad started off working as a Swingman and has since carried the following positions: Route Driver, Salesman, Assistant Manager, Area Manager and is currently holding the position as Large Format Craft Specialist. Chad loves working with different people and mentoring the new guys that […]

August Employee Spotlight

08.05

Gary Mosher Meet Gary Mosher! He has been working for Better Brands since February 12th, 1998. Gary started off working as a Merchandiser and has since carried the following positions: Swingman, Sales Representative, Assistant Area Manager, Area Manager, Training Manager, Shelf Space Coordinator, Key Accounts Manager, Trade Activation Manager and is currently holding the position as Specialty Brand Manager. Gary […]

July Employee Spotlight

07.01

David Boykin Meet David Boykin!!! He has been working for Better Brands since May 27th, 1987. David has worked in many different positions during his time at Better Brands, including: Salesman, Draft Manager, Area Manager, Sales Manager, General Manager, and finally, his current position, Inventory Manager. He’s a very genuine and earnest employee. We asked him a few questions to […]

June Employee Spotlight

06.18

Peggy McKeever Peggy has been working for Better Brands since October 19th, 1995. Peggy started off working as the Administrative Assistant to Spud Spadoni (THE MAN) and Brenda Bethune. From there she moved through Admin to her current position Accounting. Money makes the beer go round! She’s a very diligent and committed employee that helps Better Brands on a daily […]

Welcome Commonhouse Aleworks

05.09

Welcome to the Better Brands family Commonhouse Aleworks! The tale of Commonhouse Aleworks revolves around several narratives that when woven together paint the story of history, comradery, community, and the pursuit of a dream. Commonhouse found its origins in the friendship between Hank Hanna and Pearce Fleming and through the love of craft beers, which were often shared in the fabled […]

May Employee Spot Light

05.01

Chad Whitley Meet Chad Whitley!!! Chad has been the Assistant Craft Brand Manager at Better Brands since September 6th, 2016. He’s a hardworking and dedicated employee that will always step up and help anyone. Chad is also a certified Cicerone meaning he has a solid and well-rounded knowledge of beer and beer service as well as basic competence in assessing […]

April Employee Spotlight

04.08

Dan Stefanski Meet Dan Stefanski!!! Dan has been the Media Manager at Better Brands since July 2nd, 2012. He’s a hardworking and dedicated employee that will always step up and help anyone. Dan graduated from Coastal Carolina University with a bachelor’s degree in Graphic Design and has 20 years of experience in the industry. Dan has been creating signs, […]

February Employee Spotlight

02.22

Paul L. Irby Meet Paul L. Irby! Paul has been part of the Off and On Premise Sales Team since September 2nd, 2015. He’s a hardworking and dedicated employee that loves to go above and beyond for his team. We asked him a few questions to help you guys get to know him better. Thanks Paul for all that you do […]

News For Brews

11.09

News For Brews Employee Spotlight Meet Josh Black! Josh has been part of the Better Brands Team since January 13th, 2014. He started as the Brand Activation Manager and worked his way to On Premise Channel Manager. Josh is always finding ways to help improve himself and the people around him! We asked him a few questions to help you get […]

October Employee Spotlight

11.09

Josh Black Meet Josh Black! Josh has been part of the Better Brands Team since January 13th, 2014. He started off as the Brand Activation Manager and worked his way to On Premise Channel Manager. Josh is always finding ways to help improve himself and the people around him! He is the helping hand and ambitious guy that we all […]

Welcome Sycamore Brewing

11.01

Welcome to the Better Brands family Sycamore Brewing Co! At Sycamore Brewing, we believe fresh beer made with top-notch ingredients should be enjoyed by everyone. So, a few years back, with proud roots in Charlotte, we set out to brew beers that bring people together and drink easy from the first sip to the last. After humbly perfecting some […]

News for Brews

10.11

September Employee Spotlight

09.24

Adam Merritt Meet Adam Merritt! Adam has been part of the Better Brands Team since July 25, 2011. He is head of all special events/draught team. He’s a hardworking employee and is always willing to help out his team when needed. We asked him a few questions to help you guys get to know him better. Thanks Adam for all […]