Better Brands, Inc. employees earn Cicerone Beer Server certifications
Better Brands announces that 126 employees from their Delivery, Warehouse, Sales and Administration teams have successfully earned their Cicerone Level 1 Beer Server Certification. This is the industry standard for entry level beer knowledge and is qualified by rigorous testing at the completion of several hours of training. Together with their partners at Boston Beer, Better Brands dedicated the time and attention to give their team the chance to earn their certification. It’s Better Brands’ goal to continuously challenge themselves to provide the highest level of service and support to their customers. “Whenever you encounter one of our employees, it should be an enlightening conversation about styles, proper handling or serving recommendations which should make the beer experience all the more enjoyable. As this world gets more complex, we saw a real opportunity to invest in the training necessary for the team to become subject matter experts and provide more value with every interaction they have with retailers,” said Jason Hayes, Executive Vice President. Beer is a great business to be a part of and brings people together like no other. The beer industry continues to be a very profitable driver for retailer’s business while the ever-changing array of styles and brands give consumers something to talk about continuously. “We are very proud of our employees stepping up to this challenge and even more so excited to bring this value of beer knowledge to all our friends in the Grand Strand,” said Hayes. Better Brands proudly serves Horry and Georgetown counties with the finest portfolio of beer products since 1965.